Magento Agency for Open Source and Adobe Commerce
Built for merchants running Magento today who need it stable, patched, and worth keeping.
Why Magento
Magento Open Source fits merchants who want full ownership of their platform, custom-built functionality, no licensing fees, and the freedom to shape the storefront without vendor lock-in. That freedom is real, and so is the responsibility it shifts onto the team running the platform.
Magento Open Source is the free, community-driven edition of the platform Adobe acquired in 2018. It shares a code base with Adobe Commerce, which is why the two are often mentioned together. What sets Open Source apart is what it doesn't include: native B2B tools, commercial support, and managed infrastructure. Those responsibilities shift to the merchant's team or their development partner.
As Magento Open Source specialists, we manage that complexity through:
- Custom development and extension governance
- Structured release and deployment processes
- Scalable architecture built for growth
- Performance optimization and version upgrade management
Implementation Strategy
Magento problems show up at the systems level, not the feature level. Decisions made early about customization, integration and infrastructure determine whether the platform stays maintainable once it is carrying real volume.
We establish:
- Customization boundaries and engineering standards
- Integration sequencing across ERP, PIM, OMS and CRM systems
- Deployment workflows and release protocols
- Upgrade paths and dependency mapping
This structure is what keeps a Magento build upgradeable three years later.
Magento Development
Development quality in Magento shows up directly in performance, stability and upgrade cost. Customization written into the platform core is the most expensive decision a Magento team can make because it has to be reconciled at every release.
- Custom modules and extensions built to Magento coding standards
- Integration layers designed for real-world sync, not one-time data pushes
- Structured releases that reduce regression and dependency conflict
- Backend optimisation across indexing, caching and database performance
The aim is controlled extensibility. You get the business logic you need without buying a store that cannot be upgraded.
Ongoing Growth Enablement
Catalog depth, pricing logic and customer hierarchies all add platform load. On Magento, expansion has to be sequenced deliberately or performance degrades faster than revenue grows.
We guide growth through initiative validation against system load, extension dependency analysis, infrastructure planning, and roadmap alignment with what the platform can actually carry.
Performance & Site Optimization
Magento performance problems are rarely isolated. Treating symptoms without addressing the underlying constraint produces the same slowdown again a quarter later.
We evaluate extension load and code quality, indexing efficiency and database growth, caching and Varnish configuration, and hosting architecture. Most stores we assess can be fixed in place. Replatforming is an expensive way to solve a caching problem.
Taking Over a Magento Store Someone Else Built
A large share of our Magento work starts with a store we did not build. Inheriting a build is a different discipline from starting one, and it is not a matter of reading the documentation, because there usually is none.
Before we change anything, we establish what is actually running: which extensions conflict, which patches were applied and which were skipped, what was customised in the core, and what will break at the next upgrade. Then we stabilise, and only then do we improve.
Bring us the repository and an admin login. We will tell you what you have before we tell you what it costs.
Magento SEO
Magento generates URLs in ways that quietly work against you in search, and the fixes are structural rather than editorial.
Layered navigation creates a URL for every filter combination, which produces large volumes of near-duplicate pages. URL rewrites accumulate as the catalog changes. Multi-store views multiply both. Left alone, Google spends its crawl budget on filter permutations instead of the category and product pages you want ranked.
The platform-specific work is indexation control, URL rewrite hygiene, category and product page optimisation, and protecting organic traffic through upgrades and migrations. That last one matters more than merchants expect,
because a version upgrade handled carelessly can undo years of ranking.
This sits alongside our wider SEO and AI search visibility practice, which is where the strategy, content and measurement live.
Smart Solutions wound up taking over our three Magento websites and helped us untangle the mess left by our first developers. They’ve done a great job of communicating quickly while being honest, and as you deal with more web developers, you’ll find this is actually NOT the norm.
~ Adam Hirsch, Owner of Schreck Wholesale
Where Magento Fits Best
Magento is a strong fit for:
- Complex or customer-specific pricing that simpler platforms cannot express
- Deep ERP, PIM, OMS or CRM integration requirements
- Large or structurally complicated catalogs
- Multi-store, multi-brand or multi-region operations
- Business logic that SaaS platforms will not accommodate
- Internal engineering capacity, or an agency partner providing it
It is a poor fit when your pricing is simple, your catalog is modest and nobody owns the platform internally. We will say so. We are certified across Adobe Commerce, BigCommerce and Shopware and we sell no platform of our own, so we have no reason to talk you into the heaviest option.
We work with B2B distributors and manufacturers and with shooting sports and tactical retailers, where regulated workflows and dealer networks make the integration layer harder than the storefront.
Proven Results in Practice
Accountability in Action
Tim Iannacone
Interim President, Frontier Justice
I just wanted to take a moment and thank you and your team for everything you are doing to get us up and running and to fix the ongoing issues with our website. I can’t express how much it means to our team to have website support that is as competent, attentive to detail, and prepared as Smart Solutions has been.
Tony Zadnik
EVP, eCommerce, AdaptHealth
The team at Smart Solutions has been a valuable and consistent partner, serving as an extension of our internal team. From our initial meeting, it was evident how invested and focused the team was in personalizing our experience.
Justin Konesy
President, Brass Sales
Things are going well, we are working through some items, and we are getting ready to roll. It is a slow process, and it has opened our eyes to many issues we had with our database. Once those are cleaned up and we have a solid process and method in place, it will be a relief. Your team has really hit the nail on the head and gets things done quickly. We had an issue, and they jumped right in.
Adam Hirsch
Owner, Schreck Wholesale
Smart Solutions wound up taking over our three Magento websites and helped us untangle the mess left by our first developers. They've done a great job of communicating quickly while being honest, and as you deal with more web developers, you’ll find this is actually NOT the norm. They've helped us fix problems quickly and easily and have kept us within our budget.
