Defenders of Wildlife

Primary Services: Website Rescue, Platform Optimization, UI/UX

Revenue

Time on Site

Content Engagement

The Background

Defenders of Wildlife relies on digital fundraising to support its conservation mission. The organization’s donation site, gifts.defenders.org, is not a traditional eCommerce store. Instead of selling products, it must create an emotional connection that motivates visitors to take immediate action through donations.

Every interaction matters. Visitors arrive with intent, and the experience needs to support that momentum without distractions, delays, or technical friction. When the site performs well, it becomes a powerful tool for advancing conservation efforts.

The Challenge

Defenders of Wildlife had previously engaged another web agency but saw little progress despite ongoing investment. The site’s technical architecture had become overly complex, making updates slow, expensive, and frustrating for internal teams.

User experience issues created friction in the donation flow, causing potential supporters to drop off before completing their contributions. Performance limitations and usability gaps also limited engagement and made it harder for the organization to maximize fundraising opportunities.

Defenders of Wildlife needed a more efficient, reliable platform that reduced costs, simplified maintenance, and removed barriers in the donation process so they could focus on their mission instead of managing technical roadblocks.

The Results

The updated platform removed friction from the donation experience and made it easier for supporters to engage with Defenders of Wildlife’s mission. Visitors spent more time on the site, explored 74 percent more pages, and moved through the donation flow with fewer interruptions. The improved performance and simplified backend also reduced ongoing maintenance costs, allowing the team to focus more resources on fundraising and conservation efforts.

Revenue

Time on Site

Content Engagement