About Us | eCommerce Agency

Engage

We go all in to understand your brand and business needs, explore all options to satisfy those needs, and make recommendations that make real business sense.

Innovate

Using best of breed technologies, we create innovative eCommerce solutions that solve your unique business challenges and scale your online store.

Deliver

We deliver solutions that grow and optimize your online business, provide sustainable and measurable ROI, and foster ongoing eCommerce success.

Working with a Smaller Agency is a Huge Advantage for You

We look at you as a person, not a number. We value new business but treasure our existing clients. As a smaller, boutique agency we take nothing for granted.

We are a smaller team that doesn't settle for status quo. We are innovators who work smart, efficiently, and fast. We are nimble, authentic, and creative. Our close-knit team works super hard every day for you because, at a smaller agency, every single client is important. We know how to make the most out of the resources available. Fewer middlemen, less bureaucracy, more doing.

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The Personal Attention You Want and Deserve

At Smart Solutions, our goal is to build great websites that increase overall revenue for your business, improve operational efficiencies, and provide an easy way for customers to connect with you online. But that is not the end of the story.

As a small agency, our leadership has a vested day-to-day interest in company operations. They often roll up their sleeves to ensure client projects are successful. At Smart Solutions, we know our clients on a personal level.

Every person working at Smart Solutions is in tune with our mission and takes pride in being a part of a close-knit team. Your team!

Sharon

Sharon Manderson
CEO

Sharon has 30+ years of experience managing, architecting, and building custom web and eCommerce solutions. Sharon leads company growth by guiding the overall Smart Solutions vision. She helps build and inspire our talented team of strategists, project managers, and developers with an objective to help clients reach their business goals and achieve rapid growth. Sharon is on always on top of ways we can improve as an agency and deliver the most value to our clients. Whenever possible, she spends time at the beach and enjoys traveling (especially to warm tropical locations).

Lisa

Lisa Alexander
CRO

Lisa is responsible for understanding and crafting rewarding buyer journeys and defining key product and service offerings. She fosters strong strategic partnerships, promotes synergy and communication between operations and other internal teams to align the company with growth goals, and implements effective customer retention strategies to ensure a thriving client base. Lisa is a certified eCommerce Solution Specialist with 30+ years of experience and a passion to stay current with technology. Her creative outlet is cooking and crafting elaborate cakes for weddings and birthdays.

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Annyetta Lyttle
Strategic Growth Manager

Annyetta's true passion lies in translating client visions into actionable strategies. With her 10+ years of experience, she provides Smart Solutions clients with invaluable recommendations and best practices to drive tangible outcomes in online solutions. When she’s not helping businesses thrive online, she loves fishing, spending time at her cabin, and biking, both indoor and outdoor.

Lyndsay

Lyndsay Dean
Marketing Manager

Leading the marketing efforts at Smart Solutions, Lyndsay brings a solid track record in crafting and executing successful marketing strategies. Her expertise is leveraging data-driven insights to generate leads, optimize operations, and enhance brand awareness through targeted demand-generation initiatives. Lyndsay is an avid outdoor enthusiast who enjoys camping, hiking, and hunting. She is also a certified 200-hour Registered Yoga Teacher, bringing a balanced and holistic approach to her work and life.

Dave

Dave LaSorte
Sales Manager

Dave, a seasoned sales leader in eCommerce technology, marketing, and professional services, has consistently driven business growth by creating opportunities and building strong client relationships. Specializing in B2B eCommerce for manufacturers and distributors, he crafts effective digital strategies and secures deals that move merchants to top platforms like Adobe, BigCommerce, and Magento, boosting operations and revenue. His innovative approach and strategic insight make him a trusted partner in digital transformation.

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Adam Hart

Delivery Manager

Adam is a seasoned project management executive with a proven record of leading complex IT and eCommerce initiatives. He brings deep expertise in digital transformation, stakeholder alignment, and change management, ensuring projects run smoothly from start to finish. Skilled in agile methodologies, workflow optimization, and cross-functional collaboration, he drives business objectives while enhancing user engagement and operational efficiency. His strengths in resource allocation, risk mitigation, and process improvement consistently lead to impactful, results-driven outcomes.

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Greg Hoole
Technical Ops Manager

Greg brings 20+ years of experience to Smart Solutions in development operations including maintaining and managing technical processes and the operational integrity of all development services. Additionally, he supervises and monitors our technical team. With 6 children, 2 cats and 2 dogs (and he used to have 4 chickens as well) he’s still able to keep us on our toes and operating at optimal efficiency.

Our Mission & Values

Success isn’t just about delivering eCommerce solutions—it’s about how we show up every day for our clients, our team, and our community. Integrity, trust, and a commitment to excellence are at the heart of everything we do. From solving real business challenges to fostering a supportive and empowering workplace, our values guide us in building long-term success for our clients and ourselves.

A Strategic Partner in Your eCommerce Success