Crown & Buckle

Primary Services: Magento 1 to Adobe Commerce Cloud Replatform, UI/UX Design, Custom Development

Mobile Conversions

Pages Per Session

Session Length

The Background

Crown & Buckle is an online retailer specializing in premium watch straps and accessories. After nearly a decade on an outdated, unsupported eCommerce platform, their site no longer reflected the quality of their products or the expectations of modern shoppers. Mobile usability was especially lacking, creating friction for customers browsing and buying on phones and tablets.

Recognizing the need for a more flexible and future-ready solution, Crown & Buckle set out to replatform with a partner that understood eCommerce and could deliver a polished, product-first experience.

The Challenge

Crown & Buckle needed to modernize their eCommerce site without sacrificing simplicity or design integrity. The new platform had to support a seamless shopping experience across desktop and mobile, highlight high-quality product photography, and give their team greater control over content and merchandising.

At the same time, the replatform required a smooth migration from Magento 1 to Adobe Commerce Cloud, including data migration, content expansion through a blog, and integrations with tools like QuickBooks via Webgility. The challenge was delivering all of this while keeping the experience intuitive for both customers and internal users.

The Results

Crown & Buckle gained a modern, mobile-friendly eCommerce experience that better reflects the quality of their products and brand. Adobe Commerce gave their team the flexibility to customize product displays, manage attributes, and create rich content without added complexity. The result is a faster, more intuitive shopping experience that supports ongoing growth and makes it easier for customers to explore, compare, and purchase with confidence.

Conversions

Page Sessions

Session Length