Checkout Friction Assessment
Find the checkout friction that is costing you sales
This free assessment identifies the friction points that may be causing shoppers to abandon their purchase. By evaluating three critical areas of your checkout experience, you'll see where customers may be dropping off and what to improve first. You'll receive an initial checkout friction score and a sample of findings. After your assessment, you can request the full prioritized report and review it with our team, free of charge or obligation.
Enter the store URL you want tested
Checkout is where sales are won or lost
By the time a customer reaches checkout, you've already earned their attention. If they leave before completing their purchase, the product may not be the problem. The checkout experience might be.
Avoid surprise shipping costs
Unexpected shipping costs late in checkout can cause shoppers to leave before completing the purchase.
Fewer steps, fewer drop-offs
Every extra field, tap, or page can slow shoppers down. Express wallets make checkout faster and easier to complete.
Trust decides the sale
A first-time buyer scans for a secure padlock, a return policy, and a way to reach you. Miss those and the payment never happens.
How it works
Three steps to a smoother checkout
Point us at your store
Give us your store URL. We follow the path a shopper takes toward buying, from your home page to a product page, the moments where a sale is won or lost before the cart.
We check the buying experience
We load each page the way a real browser does, so express-wallet buttons, cart behavior, and shipping messages are all visible. Then we run every checkout check against what we find and match the fixes to your platform.
Get your score and sample findings
You get a score for each area, one overall number, and a sample of what we found. The full report, available on request, ranks each issue by how many carts it can win back, with the steps to fix it.
What we check
Three dimensions where carts get lost
Every check is crawl-based and repeatable. Run it twice on the same site and the score matches. Each point traces back to one specific finding.
Checkout experience
How fast is the path to paid?
Express wallets like Shop Pay, Apple Pay, and PayPal, a guest checkout option, a cart reachable on the first page load, and a checkout that fits a phone screen.
Trust & transparency
Is it clear and safe to buy?
Shipping cost shown before checkout, linked shipping and returns policies with a stated return window, HTTPS, a way to reach you, and security signals.
Conversion triggers
What closes the sale?
A free shipping offer, a threshold that nudges a bigger cart, and a concrete delivery date like "Get it by Friday" before the shopper even reaches the cart.
Focus on the checkout issues that matter most
Checkout friction points are prioritized by potential impact, helping you understand which issues may be creating the biggest barriers to purchase.
When your assessment finishes
- A score for every area and one number for the whole checkout, 0 to 100.
- A sample of findings, each with plain-English evidence so you can see exactly what we caught.
In the full report, on request
- The complete issue list, ranked with the highest-impact fixes at the top.
- Step-by-step guidance for each fix, written in plain language.
Sample findings
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Critical
Shipping cost only shows on the payment screen
Trust & transparency
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High
No express wallet on the product page
Checkout experience
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Medium
No delivery date before checkout
Conversion triggers
Frequently asked questions
What is checkout friction?
Anything between adding to cart and a finished order that makes a shopper hesitate or leave. A surprise shipping cost, a long form, a checkout that does not fit a phone, no sign the store is safe to pay. This assessment finds those points and scores them.
How is this different from analytics?
Analytics tells you that shoppers left. It does not tell you why. We crawl your actual pages and check for the specific things that drive shoppers away, then show you what we found.
Do you place a test order?
No. This assessment only crawls your public pages, so the same site always gets the same score. We look for the signals shoppers see before they pay, not anything behind a login.
Which platforms do you support?
We detect Adobe Commerce, Magento, BigCommerce, Shopware, Shopify, and WooCommerce, then tailor the guidance to your stack. Everything else gets general guidance.
Is there a cost or commitment?
No. Your results, the full report, and the review with our team are all free.
How long does it take?
A few minutes. We check a sample of pages instead of your entire catalog, so you are not waiting on a full crawl.
What do you do with my information?
We use it to prepare your report and to follow up if you ask us to. We do not sell your information or spam you.
Find out where your checkout is losing sales.
Run the free assessment to identify the friction points that may be preventing customers from completing their purchase. Then request the full report and review the findings with the Smart Solutions team to understand priorities and recommended next steps.