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Rheb's Candies

Primary Services: Website Design, Development, Custom Build-a-Box

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The Background

Rheb’s Candies is a beloved Baltimore institution that has been delighting customers since 1917. Known for its handmade chocolates and long-standing community presence, the brand had built deep customer loyalty through its in-store experience. As customer expectations shifted, Rheb’s was ready to expand into eCommerce while preserving the warmth and familiarity of visiting their historic shop.

 

The Challenge

Rheb’s outdated website made online shopping difficult, pushing most customers to place orders by phone. Phone orders accounted for 60% of total sales and required extensive manual data entry, which led to frequent errors such as incorrect addresses and order mistakes. These inefficiencies increased fulfillment time, raised operational costs, and cut into margins.

Rheb’s needed a seamless online shopping experience that mirrored the in-store experience, reduced reliance on phone orders, and automated fulfillment workflows to improve accuracy, efficiency, and profitability.

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The Results

Rheb’s Candies gained a modern eCommerce experience that made ordering easier for customers and far more efficient for staff. Online adoption reduced phone orders and manual data entry, cutting down on errors and fulfillment time. Integrated shipping and streamlined custom box ordering lowered costs, improved accuracy, and supported increased sales, all while preserving the brand’s in-store charm and driving more foot traffic to the shop.

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