The People Behind the Work
Meet the strategists, designers, engineers, and specialists who help merchants navigate complex commerce with systems designed to support long-term growth.
Leadership Team
Sharon Manderson
CEO & Owner
Sharon leads Smart Solutions as a senior-led eCommerce agency known for strategic thinking, strong execution, and results. As CEO, she guides vision, operations, and culture with a leadership style grounded in accountability.
Life Outside Work:
- Pilates for a healthy body and mind
- Beach time and ocean air
- Continuous learning in leadership and business
Lisa Alexander
CRO & Owner
Lisa champions a culture built on trust and collaboration. She promotes alignment across teams, strengthens strategic partnerships, and implements strategies that support sustainable growth and a thriving customer base.
Life Outside Work:
- Baking cakes for a creative outlet
- Making lake life happen
- Entertaining friends and family
- For those who know me, a GOOD Italian red
Annyetta Lyttle
Strategic Growth Manager
Annyetta helps organizations turn business goals into impactful solutions through strong client partnerships and a practical, results-focused approach. With an entrepreneurial background, she brings a holistic perspective that helps translate strategy into meaningful outcomes.
Life Outside Work:
- Wife and mom to both human and fur babies
- Enjoys Pilates and biking on the regular
- Often found on long walks with her dog Moose
- Member of a Ladies Pistol League
Greg Hoole
Operations Director
Greg is a results-driven operations leader with 20+ years in eCommerce and custom app development, ensuring efficient project execution and consistent, high-quality outcomes.
Life Outside Work:
- Quintessential girl dad and devoted husband
- CrossFit coach and fitness enthusiast
- Anything Disney or travel-related (often combined)
Lyndsay Dean
Marketing Manager
Marketing leader at Smart Solutions with a hands-on, data-driven approach. Lyndsay builds demand generation strategies that drive leads, performance, and measurable business results.
Life Outside Work:
- Relaxing with a good book
- Slow mornings with coffee
- Camping, hiking, and spending time outdoors
Amber Nuetzel
Client Success Manager
Amber is a growth-minded strategist with over a decade of eCommerce experience, working on both the client and agency sides. She works with clients to understand the "big picture" of their business and the role the website plays in achieving their goals.
Life Outside Work:
- Avid traveler visiting 24 states and 16 countries to date
- Surfer Girl
- Yogi
Everyday Innovators
Make the Right Next Decision
If performance has plateaued, complexity is increasing, or prior investments aren’t delivering as expected, we evaluate what’s working, where efforts are misaligned with business goals, and partner with your team to advance initiatives that drive measurable progress.