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The People Behind the Work

Meet the strategists, designers, engineers, and specialists who help merchants navigate complex commerce with systems designed to support long-term growth.

Leadership Team

Sharon Manderson Sharon Avatar

Sharon Manderson

CEO & Owner

Sharon leads Smart Solutions as a senior-led eCommerce agency known for strategic thinking, strong execution, and results. As CEO, she guides vision, operations, and culture with a leadership style grounded in accountability.

Life Outside Work:

  • Pilates for a healthy body and mind
  • Beach time and ocean air
  • Continuous learning in leadership and business
Lisa Lisa Avatar

Lisa Alexander

CRO & Owner

Lisa champions a culture built on trust and collaboration. She promotes alignment across teams, strengthens strategic partnerships, and implements strategies that support sustainable growth and a thriving customer base.

Life Outside Work:

  • Baking cakes for a creative outlet
  • Making lake life happen
  • Entertaining friends and family
  • For those who know me, a GOOD Italian red
Annyetta Annyetta Avatar

Annyetta Lyttle

Strategic Growth Manager

Annyetta helps organizations turn business goals into impactful solutions through strong client partnerships and a practical, results-focused approach. With an entrepreneurial background, she brings a holistic perspective that helps translate strategy into meaningful outcomes.

Life Outside Work:

  • Wife and mom to both human and fur babies
  • Enjoys Pilates and biking on the regular
  • Often found on long walks with her dog Moose
  • Member of a Ladies Pistol League
Greg Greg Avatar

Greg Hoole

Operations Director

Greg is a results-driven operations leader with 20+ years in eCommerce and custom app development, ensuring efficient project execution and consistent, high-quality outcomes.

Life Outside Work:

  • Quintessential girl dad and devoted husband
  • CrossFit coach and fitness enthusiast
  • Anything Disney or travel-related (often combined)
Lyndsay Dean Lyndsay Avatar

Lyndsay Dean

Marketing Manager

Marketing leader at Smart Solutions with a hands-on, data-driven approach. Lyndsay builds demand generation strategies that drive leads, performance, and measurable business results.

Life Outside Work:

  • Relaxing with a good book
  • Slow mornings with coffee
  • Camping, hiking, and spending time outdoors
Amber Amber Avatar

Amber Nuetzel

Client Success Manager

Amber is a growth-minded strategist with over a decade of eCommerce experience, working on both the client and agency sides. She works with clients to understand the "big picture" of their business and the role the website plays in achieving their goals.

Life Outside Work:

  • Avid traveler visiting 24 states and 16 countries to date
  • Surfer Girl
  • Yogi

Everyday Innovators

Irena Irena Avatar

Irena Czerwińska

Project Manager & UX Designer

Dave Dave Avatar

Dave LaSorte

Sales Manager

Robbie Robbie Avatar

Robbie Bennett

SEO Strategist

Ankita Ankita Avatar

Ankita Parashar

Tech Lead

Max Max Avatar

Max Kasel

Project Manager

Josh Josh Avatar

Josh Bacher

Tech Lead

Jessica Kienzle Jess Avatar

Jessica Kienzle

Project Manager

Cody Cody Avatar

Cody Gum

SEO Strategist

Felipe Felipe Avatar

Felipe Bazzanella

Developer

Esteban Esteban Avatar

Esteban Iribarne

Developer

Anna Anna Avatar

Anna Anderson

SEO Associate

Lucas Lucas Avatar

Lucas Martins

Principal Tech Lead

Arielle Arielle Avatar

Arielle Sieber

Marketing Specialist

Pedro Pedro Avatar

Pedro Almeida

Developer

Make the Right Next Decision

If performance has plateaued, complexity is increasing, or prior investments aren’t delivering as expected, we evaluate what’s working, where efforts are misaligned with business goals, and partner with your team to advance initiatives that drive measurable progress.

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