Leadership Team
Sharon Manderson
Founder & CEO
Sharon leads Smart Solutions as a senior-led eCommerce agency known for strategic thinking, strong execution, and results. As CEO, she guides vision, operations, and culture with a leadership style grounded in accountability.
Life Outside Work:
- Pilates for a healthy body and mind
- Beach time and ocean air
- Continuous learning in leadership and business
Greg Hoole
Operations Director
Greg is a results-driven operations leader with 20+ years in eCommerce and custom app development, ensuring efficient project execution and consistent, high-quality outcomes.
Life Outside Work:
- Quintessential girl dad and devoted husband
- CrossFit coach and fitness enthusiast
- Anything Disney or travel-related (often combined)
Annyetta Lyttle
Strategic Growth Manager
Annyetta helps organizations turn business goals into impactful solutions through strong client partnerships and a practical, results-focused approach. With an entrepreneurial background, she brings a holistic perspective that helps translate strategy into meaningful outcomes.
Life Outside Work:
- Wife and mom to both human and fur babies
- Enjoys Pilates and biking on the regular
- Often found on long walks with her dog Moose
- Member of a Ladies Pistol League
Amber Nuetzel
Client Success Manager
Amber is a growth-minded strategist with over a decade of eCommerce experience, working on both the client and agency sides. She works with clients to understand the "big picture" of their business and the role the website plays in achieving their goals.
Life Outside Work:
- Avid traveler visiting 24 states and 16 countries to date
- Surfer Girl
- Yogi
Lyndsay Dean
Marketing Manager
Marketing leader at Smart Solutions with a hands-on, data-driven approach. Lyndsay builds demand generation strategies that drive leads, performance, and measurable business results.
Life Outside Work:
- Relaxing with a good book
- Slow mornings with coffee
- Camping, hiking, and spending time outdoors
Everyday Innovators
