Greg Hoole
Operations Director, Smart Solutions
AI doesn't replace our team's expertise, it elevates it. We automate the repetitive, accelerate the technical, and ship faster without cutting corners. You get to market sooner, with cleaner code and a team that's focused on strategy, not overhead.
AI-Assisted eCommerce Development
Applied intelligence improves development productivity when integrated into well-defined processes. Rather than replacing technical expertise, it augments teams by accelerating repetitive tasks, surfacing defects earlier, and strengthening quality control.
We incorporate intelligence-assisted development directly into engineering workflows to improve efficiency and consistency. This includes:
- Accelerating code generation for routine tasks
- Expanding automated testing coverage
- Strengthening code review processes
- Identifying defects and edge cases before deployment
These systems allow developers to focus on higher-value work while improving delivery timelines, budget efficiency, and predictability across complex implementations.
AI for Personalization & Product Discovery
As product catalogs expand and buying journeys grow more complex, customers expect faster discovery, relevant recommendations, and immediate assistance. Applied intelligence is evolving from assistive features to systems that interpret intent and take action within the buying experience.
We identify where intelligence improves the customer journey and implement capabilities aligned with workflows, data availability, native platform features, or carefully integrated technologies.
Personalization & Product Discovery
Generic product presentation rarely reflects how customers actually shop. Applied intelligence enables platforms to adjust recommendations, merchandising logic, and content based on behavioral and contextual signals.
We implement personalization using native capabilities or purpose-built solutions, improving relevance, conversion efficiency, and average order value.
Customer Support & Assisted Sales
Customers expect immediate answers while evaluating products or completing purchases. AI-assisted support systems resolve common questions, guide product selection, and capture sales opportunities.
We implement support solutions aligned with product complexity and operational workflows, reducing ticket volume, improving response times, and increasing conversion.
Intelligent Search & Merchandising
Search is a primary driver of eCommerce revenue. When customers cannot quickly find what they need, purchasing intent declines.
We implement intelligent search and merchandising technologies that interpret intent, surface relevant results, and improve discovery, conversion, and operational efficiency.
AI & Automation for eCommerce Operations
Artificial intelligence and automation introduce powerful capabilities, but without structure, they can create more complexity than they remove. Common challenges include:
- Fragmented systems that fail to integrate
- Inconsistent outputs that reduce reliability
- Automation initiatives that increase operational complexity
The challenge is rarely capability; it’s structure. Reactive adoption leads to overlapping tools, unclear ownership, and limited impact.
We identify where intelligence and automation improve operations and implement solutions that integrate cleanly with platforms, workflows, and data. Each implementation is aligned to clear performance expectations so systems operate reliably as complexity grows.
