Dillon Precision

Primary Services: Adobe Commerce Replatform, Data Migration, Systems Integration, Co-Development

Phone Traffic

Conversion Rates

Revenue

The Background

For six decades, Dillon Precision has been a leading manufacturer of firearm ammunition reloading equipment in the United States. Their brand was well established and trusted across the industry, with a loyal customer base and a strong reputation for quality.

As the business evolved, Dillon Precision wanted their eCommerce presence to better support growth, expand into new product lines, and deliver a smoother buying experience for their customers. Their existing platform, however, was not built to support those goals.

The Challenge

Despite their reputation, Dillon Precision’s online conversion rates consistently fell below internal targets and industry benchmarks. The site offered limited mobile functionality, creating friction for a growing segment of shoppers. Checkout issues, lack of ERP integration, and outdated search capabilities made it difficult for customers to complete purchases efficiently.

On the operational side, disconnected systems limited visibility into orders, pricing, and inventory. The platform also lacked the flexibility needed to scale sales and support future growth, creating barriers for both customers and internal teams.

The Results

The new Adobe Commerce platform delivered a smoother, more reliable shopping experience across desktop and mobile, reducing checkout friction and customer errors. ERP integration improved operational efficiency with near real-time synchronization of orders, pricing, and inventory. Internally, Dillon Precision gained better control over product pricing and customer accounts, while the upgraded platform positioned the business to support future growth and expanded product lines.

Phone Traffic

Conversion Rates

Revenue