Webinar | The New B2B Buying Journey: 6 Digital Trends to Drive Sales

Did You Know

90 percent of B2B buyers conduct research online before committing to a purchase
74 percent view website purchases as more convenient than buying from a sales rep
84 percent prefer to make repeat purchases through online channels

Listen as Shannon Hane, Senior Product Marketing Manager Adobe, and Lisa Alexander, COO of Smart Solutions, show how B2B buyers prefer to shop online and what traditional B2C trends are helping with B2B expansion in this free on-demand webinar, The New B2B Buying Journey: 6 Digital Trends to Drive Sales.

Shannon Hane is a Senior Product Marketing Manager for Adobe. She leads a team responsible for Adobe Commerce go-to-market strategies, sales enablement, and customer and market research with particular focus on B2B commerce. Prior to joining Adobe, Shannon managed product marketing for commerce and small business solutions for Magento, eBay, and Yahoo!. She has an MBA from UCLA Anderson School of Management and has held a range of marketing positions at Inktomi, E*TRADE, and Apple.