AI, Search & the Future of eCommerce

What You'll Learn

• How AI is changing product discovery and customer journeys

• Why traditional website navigation is evolving as shoppers arrive with greater purchase intent

• Where AI is delivering practical value today and why many use cases still require testing

• How businesses can apply AI on top of existing commerce and operational systems

• The difference between SEO and GEO and why merchants need a strategy for both

• How AI-powered search is changing the way customers find products and information

• What merchants can do to improve visibility across search engines, LLMs, and emerging commerce experiences

• Why data ownership and control matter when adopting AI technologies

AI is changing how customers discover products, interact with websites, and search for information online. At the same time, merchants are evaluating how these technologies fit into their existing operations, customer experiences, and long-term growth strategies.

In this Expert Insights Series, Smart Solutions sits down with Jason Nyhus, GM & President of North America at Shopware, to discuss the trends shaping modern eCommerce. Through a series of short conversations, they explore AI adoption, evolving customer journeys, SEO and GEO strategies, data ownership, and what merchants should be paying attention to as digital commerce continues to evolve.

Access the full series to watch all six expert discussions.