Wicked Grips

Primary Services: Strategic Consulting, Platform Migration, UI/UX Design, Development, Systems Integration

Load Speed Reduced

Revenue Increase

Product Purchase Increase

The Background

Wicked Grips is a family-owned business known for crafting one-of-a-kind custom firearm grips. With a strong reputation and a unique product offering, their brand had clear potential to grow online.

They partnered with Smart Solutions to build a more scalable eCommerce experience, resulting in a new BigCommerce site with improved architecture, updated UI/UX, and a stronger foundation for conversion-focused growth.

The Challenge

Their existing WordPress and WooCommerce site created ongoing friction for both their team and their customers. Frequent plugin updates required constant attention, pulling focus away from day-to-day operations and slowing development efforts.

At the same time, the site lacked the stability and structure needed to support long-term growth. Navigation was not optimized, the user experience needed improvement, and key operational tools, such as shipping workflows and customer communication, were not fully integrated.

Wicked Grips needed a platform that could reduce maintenance overhead, simplify operations, and create a more seamless shopping experience that would support higher conversions and continued growth.

The Results

Smart Solutions designed and launched a new BigCommerce site that aligned with Wicked Grips’ growth goals and improved overall performance. The updated experience strengthened brand trust, streamlined navigation, and made it easier for customers to find and purchase products. As a result, the site saw a 36% increase in revenue and a 38% increase in product purchases. Page performance also improved significantly, with site load speed reduced by 50%, helping drive higher conversions.

Reduction in Site Load Speed

Increase in Revenue

Increase in Product Purchases