Digital Marketing Solutions for eCommerce Brands
If you build the perfect purchasing path and no one takes it - does it really exist?
Search Engine Optimization
A solid search engine optimization (SEO) plan is critical to the success of any marketing or eCommerce website. Up to 40% of all customers start their buying journey using a search engine.
Organic search engine optimization is one of your greatest opportunities for finding customers while they are researching or in a “ready to purchase” mindset. Website SEO increases the likelihood that shoppers will see and choose your products or services instead of your competitors.
Conversion Rate Optimization
Our conversion optimization services are designed to help your eCommerce business grow. We evaluate your website and marketing to determine why more customers are not buying or engaging with your website. We will uncover quick wins and identify long-term growth strategies. From building trust and loyalty to promotions and user experience improvements, our program is designed to increase conversions.
Social Advertising and Retargeting
Retargeting and remarketing allow you to position targeted ads in front of a defined audience that has previously visited your website. The goal is to identify likely prospects and potential customers and serve a series of encounters with your brand that ultimately generates a sale.
Facebook alone has more than 2.2 billion active monthly users with more than 800 million people liking or sharing on Facebook every day. Done properly, social advertising can really boost your performance.
Content marketing is at the heart of most successful digital marketing campaigns. Content connects businesses with their target audiences at any stage in the sales funnel. Valuable, strategically released content provides conversion rates about 6 times higher than many other digital marketing methods.
- Build trust and brand reputation
- Connect and educate your customers
- Improve your SEO efforts
- Showcase your subject matter expertise
- Establish emotional connections with customers
Analytics and Reporting
Actionable, data-driven insights enable businesses to make smart marketing decisions that lead to campaigns that really work. Ongoing measurement and campaign analytics provide the insights you need to evaluate your campaign performance and rapidly adjust tactics as necessary.
Smart Solutions will help you configure Analytics dashboards and reports to monitor and track the activities and conversions that are most important to your business including how visitors navigate your website.