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Search engines can deliver potential customers looking for exactly what you offer who are ready to buy. Research and search statistics tell us when people do a web search they are in a buy mindset. If search engines cannot find your site or you are buried in the listings, you are missing out on new business opportunities.

If your potential customers type keywords in a search engine looking for the products or services you offer, you need to display high in the rankings. But this is not always easy depending on how competitive your keyword phrases are.

There are many ways to drive traffic to your website but search engines are the primary way users navigate the internet. So it is worth the time investment to ensure your website is optimized to rank well.

Download our search engine optimization presentation for best practices and some practical tips you can tackle yourself to boost your website’s search engine rankings.

This presentation was recently given by Sharon Manderson, Smart Solutions CEO, at the bwtech@UMBC center of innovation in Baltimore.