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Mobile-Friendly Algorithm

Google announced that mobile-friendliness will become an important factor in mobile search results. Learn more here!

Picture of Sharon Manderson
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1 Min Read
mobile-friendly algorithm

Early this year, Google announced that mobile-friendliness will become an important ranking factor in mobile search results starting April 21, 2015. This is the first time ever that Google has pre-announced an algorithm release along with a specific release date.

According to reports, it has not had a huge impact yet but “mobilegeddon” is still continuing to rollout. We expect the decline in non-mobile-friendly rankings to be significant and some large brands have already seen a decrease in their mobile search position.


We will continue to monitor the search results and measure the real impact of the algorithm but we do know one thing for sure. Businesses lacking mobile-optimized websites will lose out; not just in terms of Google’s search ranking but in potential ways to connect with customers who search for, compare, purchase, or review products and services using smartphones.

View our recorded pre-algorithm webinar on Google’s Mobile-Friendly Update to learn what the algorithm means and how to prepare.
Picture of Sharon Manderson

About the Author

Sharon is the CEO of Smart Solutions, with over 35 years of experience in software development and professional services. She has spent more than 20 years shaping the company’s growth, vision, and delivery standards, with deep experience in custom web and eCommerce solutions. Sharon oversees company strategy, operations, and culture, working closely with teams to support consistent execution and long-term client success.

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