Defenders of Wildlife
Protecting and Restoring Imperiled Wildlife in North America and Beyond
The overly complex, expensive implementation necessitated a complete rewrite to get back on track. Magento was selected as the platform of choice. In the end, overall costs were lower and site upkeep is easier and faster. We also fixed annoying UI glitches that stopped people from completing their purchases. Behind the scenes, we quietly boosted search engine rankings until the site could finally be found.