“Omnichannel Commerce.” You’ve probably heard and read this buzzword many times. In your sales meetings, on your favorite marketing blog and occasionally, you might have even dropped the word yourself.
What exactly is it? Omnichannel commerce is a multichannel approach to sales that focuses on giving your customers a seamless shopping experience, whether shopping online from a mobile device, on your website, interacting with live chat, on Facebook, or in your brick-and-mortar online store.
This trend has now made its way into B2B eCommerce and brands need to take notice. 98% of B2B buyers look for the same purchasing experience across multiple channels.
This is an excerpt of the information available within
“The New B2B Buying Journey: 6 Digital Trends to Drive Sales.”
Download the entire on-demand webinar.
How do you start a strong omnichannel strategy that will work for your brand?
Learn all you can about your customers and never make assumptions. Take time to research their interests, behaviors, and needs. Identify the sales channels where your target audience is the most active. Is there a channel where customers expect to find your business? Select the channels that make the most sense for your business and make sure you have a clear purpose for all channels - you may use one channel mainly for interaction and another for news updates.
Make sure you implement the right technology to follow your entire customer experience across multiple touchpoints from reading reviews on your website, seeing social ads, window shopping on your website, or purchasing in your brick and mortar store. This is the hard part and only works if you execute it correctly. And then... continue to test and constantly improve your sales strategy to create those loyal customers who keep coming back.
Businesses need to take advantage of the power of the omnichannel approach to centralize multiple sales channels and customer relationships all under one roof. An omnichannel selling strategy remains one of the top B2B eCommerce trends and is only going to gain popularity as time goes on.
This six-part blog series takes a closer look at the components of a B2B eCommerce buyer's new journey. To read more, visit our blog.
B2B buyers now have much higher expectations. Let us help you expand your reach and improve efficiencies. Smart Solutions is 100% dedicated to your success.